Level Up Sports Performance & Training is a fitness brand dedicated to helping individuals and teams find their inner athlete. The challenge of this project was to develop a comprehensive, cohesive brand that could expand beyond just a student-athlete hockey training facility to a gym that accommodates the needs of multiple sports and other individuals of varying fitness levels. With this in mind, the team developed a dynamic and inspirational brand with edgy graphics to compliment its' athlete focused imagery. The project involves the development of all branding, website, photography, social, merchandise and promotional content.
The Level Up brand is designed on an angle to portray motion. The colors and brand imagery are strong and symbolic of the inner athlete within all of us. The athletes and individuals who train at Level Up aspire to be their best.
Role: Art Director, Graphic Designer