amanda crossen
ETFMG_website mockup.jpg


 ETF Managers Group


ETF Managers Group is the only Exchange Traded Fund (ETF) issuer to offer clients a fully managed solution for all ETF types. Their mission is to continue to revolutionize the exchange traded products marketplace by bringing unique products to market and striving to meet the evolving appetite of investor interest with our unique partnership model approach.

As a team, we rethought the existing user experience and website structure to develop a new design that is both simple and editorial in style, with a goal to make the complex fund data more digestible, including overall streamlined processes and navigation ease.

ETFMG_website mockup.jpg

Above the home page where users (both the retail audience and the institutional audience) are directed to get a corporate overview of ETFMG including a quick pitch style overview of their capabilities and thought leadership ideas.

The home page of the website also displays aggregate fund content. The new functionality of the fund data will allow for branding, content, and educational consistency across all products tied with ETFMG.


Above the website emulates elements of a graph and data visualization as a constant theme throughout. The length of CTA underlines vary to mimic different measurements of data and bar graphs. This emulation is also present in the headline treatment and the blocking of content.


This site at its core is a sales tool both for ETFMG corporate and their individual products so the content and user flow was designed with simple consumption and increased conversion in mind.


Role: Graphic Designer