B2B Marketing forum ‘18
An event where B2B marketing leaders share their secrets to success. According to MarketingProfs, this “B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen, gather to learn about the latest in B2B marketing and share the secrets to success.”
As part of the thought leadership conference, JK Design developed a fun way to get forum participants to engage with our marketing specialists. Based on a classic American game show, Name It! provides a clever touchpoint between the participant and our team members — ultimately allowing participants to make deeper connections with the people who matter most to their businesses, and of course have some fun while doing so.
The chocolate bars above were designed to draw people towards the JK design booth where they could further interact with our thought leaders. The design follows the structure of the Name It! game by prompting the individual to unwrap the chocolate bar for answers to their B2B marketing questions.
Role: Graphic Designer, Production Artist